A VISIONARY IN AI SEARCH EXCELLENCE
Crystal Carter
Crystal Carter is a world-renowned AI and SEO strategist dedicated to helping high-performing companies thrive on the AI powered web. As Head of AI Search and SEO Communications at Wix, she leverages 20 years of experience, including work for McDonald’s and TripAdvisor.
She helps teams of all sizes accelerate AI adoption and drive brand growth. A master storyteller and tactical expert, Crystal transforms complex tech into actionable excellence, ensuring your organization doesn't just keep up, but leads the way.
Crystal Carter doesn’t just explain the future of technology; she helps the world’s most iconic brands build it.
As the Head of AI Search & SEO Communications at Wix, Crystal sits at the epicenter of the AI powered web, informing product strategy for over 300 million users and collaborating with industry giants like Google, Microsoft, and Zapier.
With nearly 20 years of experience driving growth for the likes of Disney, McDonald’s, and TripAdvisor, she has earned her reputation as a world-renowned strategist who transforms digital complexity into a decisive competitive advantage.
In an era of rapid AI disruption, Crystal is the partner high-performing companies trust to stay ahead of the curve.
She specializes in moving organizations past the "hype" to tactically implement AI and SEO strategies that drive measurable results. Known for her signature storytelling style, Crystal excels at demystifying complex technical concepts, making them actionable for businesses of all sizes.
Whether through a keynote address or a hands-on workshop, Crystal’s mission is to empower teams to accelerate AI adoption and amplify their brand presence. She doesn’t just keep her finger on the pulse of the industry, she helps her clients set it, ensuring they don't just keep up, but lead the way.
Crystal travels globally from London, where she lives with her husband and son.
Top Contributor
Expert contributor for projects by
Microsoft, Google, Wix, Semrush & more
Industry Awards Judge
Search Engine Land Awards, UK Search Awards, Digital Impact Awards, & APAC Search Awards Judge
Award Winning Speaker
Winner of International Search Summit
best speaker award
Leading Marketing Voice
A few companies Crystal has worked with:
TRAILBLAZING
Author
by Crystal Carter
for Wix Studio AI Search Lab
RESPECTED
Strategist
"I found Crystal Carter's presentation on brand recognition for generative AI really interesting"
- John Mueller, Google
"Huge thanks to Crystal Carter for such an engaging, forward-thinking session."
- Coral Keers, Yell
- Linda Caplinger, Nvidia