New Rules of AI Search
Increase your visibility in AI search
In The New Rules of AI Search: SEO for visibility in ChatGPT, Google Gemini and Generative Search, Crystal Carter delivers a practical guide to optimizing brand visibility across AI-powered platforms.
The New Rules of AI Search explores the technical and strategic dimensions of generative engine optimization. Crystal Carter examines how AI search platforms aggregate and present information differently than traditional search engines, providing actionable frameworks for ensuring your brand appears prominently when users query ChatGPT, Google Gemini, and similar platforms for recommendations and information.
As large language models, agents and generative engine optimization transform how consumers discover products and services, traditional SEO strategies require fundamental updates to remain effective in this new search paradigm.
What you'll takeaway
Essential for digital marketers, SEO professionals, brand managers, and business owners seeking to maintain competitive visibility, this guide provides the strategic foundation for succeeding as AI fundamentally transforms search.
Structure content specifically for AI systems to easily understand, cite, and recommend.
Monitor and measure visibility across multiple AI search platforms and generative interfaces.
Build brand authority signals that LLMs prioritize in their generated responses.
Adapt SEO infrastructure to meet the unique requirements of AI discovery channels.